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Insights
Case studies, articles, and practical web strategy for local businesses.
Case Studies
Islamorada Sport Fishing
Charter Booking Website + Online Reservations
A Keys fishing charter operation targeting 30–40% of bookings online with a modern booking site and real-time availability.
Conch Cruiser Boat Tours
Full Rebuild + FareHarbor + Mobile Optimization
A Key West boat tour operator with an outdated 2018 site. Full rebuild with FareHarbor integration and live Google review widget — targeting 2–3× booking conversion improvement.
Marathon Dive Shop
Mobile Redesign + Rental Booking
A beloved dive shop with a 2016 desktop-only website. Full mobile-first rebuild with gear rental and course booking — targeting a 30%+ bounce rate reduction.
The Coastal Bun
Food Truck Website + Online Ordering
A full-stack Next.js site with Square payment integration for an Asian fusion bao bun food truck in the Florida Keys. From zero web presence to live in two weeks.
Compassionate Care
Autism Care Practice Website
An accessibility-first website for a private autism care practice — built to earn trust from insurance providers, families, and case managers searching online.
Articles
Why Florida Keys Businesses Are Losing Customers to Google Before They Even Know It
You show up every day and run a great operation. But between a tourist opening Google and walking through your door, something's going wrong.
The 5 Things Every Florida Keys Tourism Business Website Must Have in 2026
A practical checklist for charter boats, restaurants, dive shops, and watersports operators. Most businesses fail at least two.
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