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Case studies, articles, and practical web strategy for local businesses.

Case Studies

Tourism & Fishing

Islamorada Sport Fishing

Charter Booking Website + Online Reservations

A Keys fishing charter operation targeting 30–40% of bookings online with a modern booking site and real-time availability.

~40% est. online bookings
Next.js 15FareHarbor APIPhoto GallerySEO
Timeline: 2 weeksRead case study →
Tourism & Boat Tours

Conch Cruiser Boat Tours

Full Rebuild + FareHarbor + Mobile Optimization

A Key West boat tour operator with an outdated 2018 site. Full rebuild with FareHarbor integration and live Google review widget — targeting 2–3× booking conversion improvement.

2–3× est. booking lift
Next.js 15FareHarbor APIGoogle ReviewsMobile-First
Timeline: 3 weeksRead case study →
Water Sports

Marathon Dive Shop

Mobile Redesign + Rental Booking

A beloved dive shop with a 2016 desktop-only website. Full mobile-first rebuild with gear rental and course booking — targeting a 30%+ bounce rate reduction.

−30%+ est. bounce rate
Mobile-FirstReactBooking SystemPerformance
Timeline: 3 weeksRead case study →
Food & Restaurant

The Coastal Bun

Food Truck Website + Online Ordering

A full-stack Next.js site with Square payment integration for an Asian fusion bao bun food truck in the Florida Keys. From zero web presence to live in two weeks.

0 → live in 2 weeks
Next.js 15Square PaymentsSEOMobile-First
Timeline: 2 weeksRead case study →
Healthcare

Compassionate Care

Autism Care Practice Website

An accessibility-first website for a private autism care practice — built to earn trust from insurance providers, families, and case managers searching online.

Referral-only → web leads
HTML5/CSS3AccessibilitySEOLead Capture
Timeline: 1 weekRead case study →

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