The Coastal Bun
Food Truck Website + Online Ordering
The Client
The Coastal Bun is an Asian fusion bao bun food truck operating in the Florida Keys — one of the highest-traffic tourism corridors in the Southeast US. The business is run by a single owner who needed a professional online presence to compete with established restaurants in the area, but had no website or digital marketing footprint.
The Problem
- No website or online ordering capability
- Zero visibility in local search results
- Customers had no way to find the truck's schedule or location
- No way to accept payments online — cash/card only at the truck
- Competing against restaurants with full websites, Google listings, and social media
What We Built
A full-stack Next.js 15 website with:
Mobile-first design
60%+ of Keys tourism traffic comes from phones
Square payment integration
Online ordering built in, zero extra fees beyond Square's standard rate
Location & schedule tracker
Customers know exactly where and when to find the truck
SEO-optimized structure
Structured data, sitemap, meta tags for local search ranking
Analytics-ready
Google Analytics + Facebook Pixel wired up and ready to activate
Menu showcase
High-quality food photography with clear pricing
Contact & booking forms
Catering inquiries and event bookings
What We Delivered
Before
Now Live
No website
Full Next.js site live on custom domain
No online ordering
Square-integrated checkout
Not findable online
SEO-optimized for local search
Schedule shared verbally
Live location + schedule page
No data on customers
Analytics + pixel tracking ready
Why It Matters
The Florida Keys tourism market is worth billions annually, but most small food & beverage businesses have weak or nonexistent web presence. A single well-built site with online ordering can capture customers who are planning trips in advance — the highest-value segment. The Coastal Bun went from invisible to a searchable, bookable, payable business in under two weeks.
Tech Stack
Want a site like this for your business?
Get in touch